Through her sponsorships, Lady Gaga has helped companies gain millions of dollars by increasing sales.
Her endorsements have ranged from historic jewelry firms to luxury watches and fashion corporations, moreover, she also received substantial compensation for her efforts and collaborations with these companies.
Every outfit Lady Gaga has worn on the red carpet over the last several years has been accentuated by the stunning Tiffany & Co. diamonds she has graced her body with throughout her career.
In 2017, she was named one of the company’s brand ambassadors, and she appeared in the company’s first Super Bowl Halftime advertisement, which aired the same year she performed at the Super Bowl in Atlanta.
Gaga has adorned herself with high-end jewelry, most notably a $30 million yellow diamond necklace that she wore to the 2019 Academy Awards, which was last worn by Audrey Hepburn in 1961.
Valentino’s Creative Director Pierpaolo Piccioli collaborated with Lady Gaga in 2020 to unveil the newest Valentino Beauty Campaign, the Voce Viva perfume, as part of the Valentino Beauty Campaign.
The price of the special and uncommon perfume is $12,823, which is rather expensive.
When Lady Gaga signed on to be the face of Japanese cosmetics brand Shiseido in 2015, she embarked on an innovative marketing campaign with the firm.
The commercials were not broadcast but were only made available on Gaga’s Instagram page, where she charges $330,000 each post dependent on the number of followers she has on the platform.